Institute of Practitioners in Advertising (IPA) 44
Belgrave Square
London
Greater London
SW1X 8QS
Tel: 02072357020
Fax: 02072459904
Web:
http://www.ipa.co.uk
Email:
web@ipa.co.uk
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The trade body and professional institute for the UK's leading advertising, media and marketing communications agencies. Established in 1917 as a lobbying and servicing organisation. Publishes surveys, case studies and latest theories on marcomms best practice; also runs key industry events including the annual IPA Effectiveness Awards, Best of Health Awards. Career advice and free physcometric test available on www.diagonalthinking.co.uk.
For thousands of people that work in marketing communications services, the IPA website is an essential resource. It is packed with industry news, articles and case studies on theory and best practice, events to attend, job vacancies, careers advice and training courses. You'll also find essential reading material for both members and non members including "how to find an agency", "Marketing in the Era of Accountability" and the popular annual hardback Advertising Works series. Registration is free |
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